Fall 2025
•••Print this page as your weekly semester guide•••
Note: As opportunities arise, the order of the guide may be altered, and content may be added or removed.
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PHO289 - 2001 - 85089 We 2:00PM - 5:50PM - NLV - BLDG A - RM 1744
This webpage will guide you through the course. Be sure to explore all links, read the materials, watch videos, and study the concepts before creating your images. Information is updated throughout the semester, so check back weekly.
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YouTube Channel, Subscribe: https://www.youtube.com/channel/UClnmqqSMwRCHGZ-ULEmtsXg?view_as=subscriber
YouTube playlist for the semester. More videos will be added. Go Subscribe so you will be on top of all the info this semester.
https://youtube.com/playlist?list=PLeAfR9hZHymMugBQmhMSNqgMDn3jNpHjC&si=idHeTrzkSrVLfgGZ
YouTube playlist for the semester. More videos will be added. Go Subscribe so you will be on top of all the info this semester.
https://youtube.com/playlist?list=PLeAfR9hZHymMugBQmhMSNqgMDn3jNpHjC&si=idHeTrzkSrVLfgGZ
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Class Format
This course follows a workshop format modeled on a professional artist’s studio, where students actively create, present, and receive feedback each week. It is a critique-based course, with weekly peer and instructor reviews serving as the backbone of the learning process. The structure emphasizes hands-on, project-based learning, guiding students through continuous development of their work with a focus on presentation, critique, and revision. Throughout the semester, projects evolve through an iterative process, preparing students to produce professional-quality final work aligned with industry expectations.
This course follows a workshop format modeled on a professional artist’s studio, where students actively create, present, and receive feedback each week. It is a critique-based course, with weekly peer and instructor reviews serving as the backbone of the learning process. The structure emphasizes hands-on, project-based learning, guiding students through continuous development of their work with a focus on presentation, critique, and revision. Throughout the semester, projects evolve through an iterative process, preparing students to produce professional-quality final work aligned with industry expectations.
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Assignment Calendar
https://drive.google.com/file/d/1PbwpZ27IMKw5UQAueekARRkPezL4MCjx/view?usp=sharing
https://drive.google.com/file/d/1PbwpZ27IMKw5UQAueekARRkPezL4MCjx/view?usp=sharing
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Guest Speakers & Events:
• B&H Event - Tuesday, September 9 -10AM-4PM in the studio NLV
• Linda Alterwitz: October 8th -
https://lindaalterwitz.com/
https://lenscratch.com/art-and-science/
• Linda Alterwitz: October 8th -
https://lindaalterwitz.com/
https://lenscratch.com/art-and-science/
Goal Setting and Defining your Idea of Success
Artistry
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Website and Social Media
Assignment: Build photography website designed to sell prints. Create a new site from scratch or refine your existing one, transforming it into a stronger, more effective fine art sales platform that supports your creative and professional goals.
https://drive.google.com/file/d/1VbmIXHl9MrlpPp4CRjgS-Qf3LkT1Zy0S/view?usp=sharing
Website Research Project
https://drive.google.com/file/d/1OvJjTUkgJ2Vct3hdCu0qQTtcdVidAvl8/view?usp=sharing
Platforms:
• Art Storefronts
• Square Space
• Wix
• Darkroom.com
• Apple Portfolio: https://drive.google.com/file/d/1S50qTdw8PxyydHSO8ZwDiXeT81XSGvTH/view?usp=sharing
• There are many options out there. research and explore to find the best match for your work and skillset.
Assignment: Build photography website designed to sell prints. Create a new site from scratch or refine your existing one, transforming it into a stronger, more effective fine art sales platform that supports your creative and professional goals.
https://drive.google.com/file/d/1VbmIXHl9MrlpPp4CRjgS-Qf3LkT1Zy0S/view?usp=sharing
Website Research Project
https://drive.google.com/file/d/1OvJjTUkgJ2Vct3hdCu0qQTtcdVidAvl8/view?usp=sharing
Platforms:
• Art Storefronts
• Square Space
• Wix
• Darkroom.com
• Apple Portfolio: https://drive.google.com/file/d/1S50qTdw8PxyydHSO8ZwDiXeT81XSGvTH/view?usp=sharing
• There are many options out there. research and explore to find the best match for your work and skillset.
Linktree - Linktree is a link-in-bio tool that allows users to share multiple links on social media platforms, like Instagram and TikTok, where they are typically limited to one clickable link in their bio. It provides a single, customizable landing page that houses all of your important links, acting as a central hub for your audience to access your various online destinations.
https://linktr.ee/s/pricing
Link-in-Bio Platforms:
https://drive.google.com/file/d/1Tmk4QuiVt2cWKaFlp28SGGsDtRQBHaUK/view?usp=sharing
Key Website Pages:https://linktr.ee/s/pricing
Link-in-Bio Platforms:
https://drive.google.com/file/d/1Tmk4QuiVt2cWKaFlp28SGGsDtRQBHaUK/view?usp=sharing
• About
• Contact
• Features publication exhibitions
• Collect your visitors email/info. Splash page
• Contact
• Features publication exhibitions
• Collect your visitors email/info. Splash page
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Social Media - Must be Public
Instagram and FB still #1 for art/photography promotion
Social Media & Newsletters for Fine Art Photographers:
https://drive.google.com/file/d/1BGloNjFnmmPs8qwYzV8xQxM9N0wnEHjt/view?usp=sharing
Instagram and FB still #1 for art/photography promotion
Social Media & Newsletters for Fine Art Photographers:
https://drive.google.com/file/d/1BGloNjFnmmPs8qwYzV8xQxM9N0wnEHjt/view?usp=sharing
Creating a Professional Instagram Artist Profile:
https://drive.google.com/file/d/1SQLg6M5sFYu3PvkdQe5AjvoyJY6P75vj/view?usp=sharing
https://drive.google.com/file/d/1SQLg6M5sFYu3PvkdQe5AjvoyJY6P75vj/view?usp=sharing
Print and Presentation
Calibration - Calibrite: Display Pro HL • My favorite place to purchase this item is Freestyle Photographic Supplies.
https://drive.google.com/file/d/1CCdGBmNqdf9ESlC1t8Ubma_A_kQjJ9gD/view?usp=sharing
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Assignment: Paper Test:
https://drive.google.com/file/d/1pIJbvcwMzbva5pkdBuR4hxde8zc3wLP8/view?usp=sharing
•Create a PSD digital Template for the Paper Test - Examples will be shown in class.
Assignment: Lab Test:
https://drive.google.com/file/d/11FLaXtFfKhOnCaTppy7wOC7_9tXYRtKy/view?usp=sharing
Assignment: Final Print Series:
https://drive.google.com/file/d/1OhsyXsKbC4a6naUNLRsJqJ4xk1NX8IHX/view?usp=sharing
Calibration - Calibrite: Display Pro HL • My favorite place to purchase this item is Freestyle Photographic Supplies.
https://drive.google.com/file/d/1CCdGBmNqdf9ESlC1t8Ubma_A_kQjJ9gD/view?usp=sharing
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Assignment: Paper Test:
https://drive.google.com/file/d/1pIJbvcwMzbva5pkdBuR4hxde8zc3wLP8/view?usp=sharing
•Create a PSD digital Template for the Paper Test - Examples will be shown in class.
Assignment: Lab Test:
https://drive.google.com/file/d/11FLaXtFfKhOnCaTppy7wOC7_9tXYRtKy/view?usp=sharing
Assignment: Final Print Series:
https://drive.google.com/file/d/1OhsyXsKbC4a6naUNLRsJqJ4xk1NX8IHX/view?usp=sharing
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From File to Wall: Print & Mockup Essentials for Photographers
https://drive.google.com/file/d/1ItTZn7D_mtVkcrVi6RzdmZfhAZSW7ylw/view?usp=sharing
https://drive.google.com/file/d/1ItTZn7D_mtVkcrVi6RzdmZfhAZSW7ylw/view?usp=sharing
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Framing
• Local - Build a relationship
• Frames USA
• Frames Direct
• PosterHanger - https://posterhanger.com/
• Local - Build a relationship
• Frames USA
• Frames Direct
• PosterHanger - https://posterhanger.com/
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Assignment: Certificate of Authenticity
Design your own or work with a local designer and local print shop
• Signing your work: https://drive.google.com/file/d/19zZ1-Y7uq3Sh_HdZ1SE5Rh8eR76cyGyZ/view?usp=sharing
Design your own or work with a local designer and local print shop
• Signing your work: https://drive.google.com/file/d/19zZ1-Y7uq3Sh_HdZ1SE5Rh8eR76cyGyZ/view?usp=sharing
Support Materials
Assignment - Create a Book:
“Your images. Your story. Your book—ready to be seen.”
This is your chance to put your photography into the world—bound, printed, and ready to share. By the end of the semester, you’ll create a book, magazine, or trade book that’s more than just a collection of images—it’s your vision, your voice, and your story. Who’s it for? Collectors, galleries, clients, or maybe that one person who needs to see your work. Think of it as a portfolio, a calling card, or a visual manifesto. Whatever form it takes, this book will open doors and start conversations you can’t get from a single image.
Great Watch to get started with Blurb Books and Book Wright software.
• Design a 5x5 Photo Book with Dan Milnor: BookWright Workshop
https://www.youtube.com/live/M4z37IQRpZA?si=kSRDKExFLODuI5rQ
• Create with Me: Design 101 with Dan Milnor (May 22, 2025)
https://www.youtube.com/live/pk0pgPGVbE4?si=XQ1F1aa-KezKg5_M
Designing the Photographic Book:
https://drive.google.com/file/d/19g5jeN3jEev0y2bL8ZcKFCgLqYiakLH5/view?usp=sharing
Assignment - Create a Book:
“Your images. Your story. Your book—ready to be seen.”
This is your chance to put your photography into the world—bound, printed, and ready to share. By the end of the semester, you’ll create a book, magazine, or trade book that’s more than just a collection of images—it’s your vision, your voice, and your story. Who’s it for? Collectors, galleries, clients, or maybe that one person who needs to see your work. Think of it as a portfolio, a calling card, or a visual manifesto. Whatever form it takes, this book will open doors and start conversations you can’t get from a single image.
Great Watch to get started with Blurb Books and Book Wright software.
• Design a 5x5 Photo Book with Dan Milnor: BookWright Workshop
https://www.youtube.com/live/M4z37IQRpZA?si=kSRDKExFLODuI5rQ
• Create with Me: Design 101 with Dan Milnor (May 22, 2025)
https://www.youtube.com/live/pk0pgPGVbE4?si=XQ1F1aa-KezKg5_M
Designing the Photographic Book:
https://drive.google.com/file/d/19g5jeN3jEev0y2bL8ZcKFCgLqYiakLH5/view?usp=sharing
Photographers Guide to Publishing Photo Books - By PHOTOSHELTER and blurb
https://drive.google.com/file/d/1BaxZPW-FwKOZwDTCflDoHS9zTAPIo6DB/view?usp=sharing
Recommended Print on Demand Book Platforms:
Blurb
MagCloud
https://drive.google.com/file/d/1BaxZPW-FwKOZwDTCflDoHS9zTAPIo6DB/view?usp=sharing
Recommended Print on Demand Book Platforms:
Blurb
MagCloud
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Presenting Your Work: A Guide to Creating a PDF Portfolio
https://drive.google.com/file/d/1dzvxxW2CyJVPsx3Y4_4dZcZoNnJ2Cs9F/view?usp=sharing
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Business Cards
Presenting Your Work: A Guide to Creating a PDF Portfolio
https://drive.google.com/file/d/1dzvxxW2CyJVPsx3Y4_4dZcZoNnJ2Cs9F/view?usp=sharing
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Business Cards
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Assignment: Portraits with Purpose
https://drive.google.com/file/d/1hg5utsd1iGv320HyobiWPpqp-ePpPXEA/view?usp=sharing
Assignment: Portraits with Purpose
https://drive.google.com/file/d/1hg5utsd1iGv320HyobiWPpqp-ePpPXEA/view?usp=sharing
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Logo
Logo
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Pricing
Pricing
Connecting With Your Audience:
Assignment: Enter 5 shows or approach local venues to show your work
Where to Show and Sell Your Work
https://drive.google.com/file/d/1__kc9QnoHljf8LmBwcWstqvUBZH0EjYv/view?usp=sharing
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https://drive.google.com/file/d/1__kc9QnoHljf8LmBwcWstqvUBZH0EjYv/view?usp=sharing
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How Jurors Select Work - LensCulture - https://www.lensculture.com/
https://drive.google.com/file/d/1fh2KwA20q6og-TwF1k1qIm3Fu23-pMDl/view?usp=sharing
https://drive.google.com/file/d/1fh2KwA20q6og-TwF1k1qIm3Fu23-pMDl/view?usp=sharing
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Gallery Show - Public Display of Work.
Label display for wall options
•Mat with printed inserts including text, title, size of work: framed and unframed, medium, Price
•Business card sized plexiglass holders to contain info.
•If you have sizing, presentation and pricing options have a sheet to share that info.
•introduction of you and the work on display. Artist statements and bios
•If in a library, coffee shop etc, include a QR code. On printed material that takes the collector to your website where they can buy the piece directly. Have a landing page where people can join your mailing list for future shows or new work releases.
•Mat with printed inserts including text, title, size of work: framed and unframed, medium, Price
•Business card sized plexiglass holders to contain info.
•If you have sizing, presentation and pricing options have a sheet to share that info.
•introduction of you and the work on display. Artist statements and bios
•If in a library, coffee shop etc, include a QR code. On printed material that takes the collector to your website where they can buy the piece directly. Have a landing page where people can join your mailing list for future shows or new work releases.
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Resources for Finding Shows, Residencies, Commissions and more• https://theopencall.substack.com/
• https://www.mwcponline.com/call-for-entries.html
• https://www.photolucida.org/
• https://exposureoneawards.com/
• https://www.artworkarchive.com/call-for-entry/complete-guide-to-2025-artist-grants-opportunities
Assignment: Group Exhibition – Image Gallery, Media Tech Building, North Las Vegas Campus
https://drive.google.com/file/d/1tZX8mgfFFGAxYvQhuNERwdOA7-mjD7t2/view?usp=sharing
https://drive.google.com/file/d/1tZX8mgfFFGAxYvQhuNERwdOA7-mjD7t2/view?usp=sharing
